Never change a winning team. In 2018, for the fifth time, we are Main Sponsor of TEDxBologna, the international event for the presentation and “sharing of valuable ideas“.
What is TEDxBologna?
TED is a not-for-profit organization that started its operations 25 years ago in California, with a 4 day-long conference that aimed at sharing ideas that could change the world. Since then, the annual TED conference invites some of the world’s brightest thinkers and creators to speak for 18 minutes, featuring people in the likes of Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende, the ex Prime Minister of the UK Gordon Brown, and many more.
Following the path of the original TED conference, TED Talks and TEDx came to life. TEDx conferences are local events that are organized by a great number of cities, tweaking the organizational name to embed such localization. The mission of TEDxBologna, affiliated to its more famous “counterpart” TedTalks, is to create a community of creative and innovative thinkers who can inspire and offer knowledge to the people of Bologna, to Italy, and, on a more ambitious scale, to the world.
We are very proud to have had the chance to support both TEDxBologna and TEDxCesena for such a long time.
Guermandi Group involvement in TEDxBologna
As creative directors of TEDxBologna, we don’t just act as designers; we actively contribute to the brainstorming and planning of the very strategic choices that make these events memorable every year without fail.
This is the reason why we chose the “Teatro Comunale” of Bologna, the most evocative among the historic theatres in the city; it makes an ideal location to host an event of this kind and set the public up for a true “experience” that goes beyond the standard conference environment. On this note, we are very grateful to the Superintended Fulvio Macciardi for his help in making the location available to us.
Curating this event at the best of our abilities means using our know-how to bring even more value to the brand and spread the information to as many users as possible through an integrated mix of digital and traditional media, but it also means being proactive with the involvement of new partners who can step in with innovative solutions that benefit TEDxBologna.
This is how Mirco Bezzi and his company Boxol jumped on board with a technologically advanced digital ticketing system that allows us to avoid those common issues in the delicate phases of ticket sales and access control management.
TEDxBologna 2018 – “Post-Human”
This year, TEDxBologna chose “Post-Human” as its main theme, aiming to explore the opportunities, potentialities and changes that technology is bringing to our society in so many ways.
As usual, the event will host numerous speakers and well-known guests , both from the Italian landscape and of international fame. Speakers will cover the topics of human-enhancement technologies, wearables, biotechnologies, IT, and science, in a quest to uncover the future of the human race in this all-new hyper-connected environment.
Human-enhancement science and technology allow humans to improve many cognitive and physical capabilities, but those come with ethical questions and costs. We are potentially facing the future of a “post-human”, pushed beyond the borders of nature to reach the dream of battling ageing and diseases, but also inevitably transformed into something far from human nature, likely hiding ethical bumps and radical identity changes on its way there.
We are also very proud that, once again, this year’s tickets sold like hot cakes, marking the record of a few hours from sale launch to official sold-out.
Check out the event schedule for TEDxBologna 2018, happening from 2:00 pm to 6:30 pm on October 20th, at the Teatro Comunale in Bologna.
Follow us on social media to get exclusive sneak peeks of the event!
